Hi everyone! My name is Ana Gallardo Alvarez and I am a public relations and event management student at the University of Florida. I have experience working in the advertising, marketing, HR and public relations fields.

I am excited about professional opportunities in the entertainment, travel, and talent management industries.

Being the public relations intern for Princess Cruises taught me so much about working with media, creating face sheets, event management, coverage tracking, and more. From writing and distributing press releases, doing research to highlight trends and come up with interesting angles, to using platforms such as PRNewswire, Agility, Cision and Muck Rack, I was able to practice PR in a way that I can't do from a classroom. I am super excited to use everything I learned from this role in my future career. While I can't include coverage reports, media briefing books, etc., please enjoy these highlights of my time at Princess. 

As the student communications assistant, I created and implemented the most promising strategies to promote the various College of the Arts departments. Through planning and executing social media content, interviewing, networking and community outreach, I was able to encourage students at the University of Florida, and in the surrounding community to be engaged with their college.

As a frank Social Intern, I worked with a team of 5 other UF students to create and implement strategies for the promotion of the frank gathering. In the months leading up to frank, I led the team through research and copywriting for the social media announcements of over 25 speakers at the conference. By creating social media assets using Canva and scheduling posts using Buffer, I posted speaker announcements on Instagram, Twitter, and LinkedIn. During the event, I gained experience in writing and publishing real-time copy, photographing and creating reels. The attached document is a social media recap deck for the frank2023 gathering.